Credit Card Machines Direct

Internet Online Merchant Account question: “I have a swipe terminal for retail sales, and I will soon be selling online via the internet , will my rates be higher as an Internet online merchant?”

Yes, as an internet online merchant you will be charged higher rates because the fraud issue is considered much higher for an internet online merchant than it is in the retail world.  The only rate changes you should see are in the discount rate and transaction fee.  Discount rates for Internet online merchants range around 2.50% and transaction fees around $0.30. Fees are different from provider to provider, but in general you can expect to pay around those terms, maybe even lower.  It might be in your best interest to sell your terminal (if already paid for or the lease is up) and use the money to upgrade to a Real-Time solution. With a Real-Time solution you will be able to do transactions automatically when someone orders from your site and also manually whenever a sale is made at your retail store. If you also do MO/TO (Mail Order/Telephone Order) the manual processing would work the same as for retail (face-to-face). Check with a Merchant Account Provider for details.

Before you choose and internet merchant provider, understand all of the cost components. Use your current or projected sales data to forecast what your internet merchant account costs will be. Planning ahead can save you time and money.

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